A recent development has seen Bud Light shift its sponsorship focus. The brand previously supported Pride events in major US cities. Now, it is sponsoring a UFC cage match associated with the Trump administration, to be held on the White House lawn.

This move comes three years after a controversy involving a partnership with a transgender influencer. Further details on this change in sponsorship are available from LGBTQ Nation, including the background on the earlier controversy that led to a boycott by some groups.