A local fashion brand has faced backlash from customers due to a recent business decision. Unique Vintage, based in California, had announced a new collection inspired by Harry Potter. However, the brand has since ended the line after strong online criticism.

The backlash was reportedly due to the Harry Potter creator's views and actions, which some consider to be anti-trans. Unique Vintage had also planned to donate a portion of sales to the LGBTQ+ media advocacy organization GLAAD. Further details on the situation are available from LGBTQ Nation, including reactions from social media users who were upset by the brand's decision to launch the Harry Potter collection in the first place.