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GLAAD & Morning Consult Poll: Political Ads Attacking Transgender People Backfired 2-to-1 in Midterm Elections

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How effective was anti-transgender political advertising in the 2026 election cycle? A nationwide survey of 2,026 registered voters, conducted by Morning Consult and commissioned by GLAAD, found that political ads focused on transgender issues were twice as likely to drive away voters than attract t

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