Under Armour, a Baltimore-based company, has announced a new promotional campaign for its HeatGear sportswear line. The company has chosen actor François Arnaud as its newest global brand ambassador. " The campaign, called "For When It's Hot," features Arnaud exercising in Under Armour gear.

A video released by the company shows Arnaud working out and then removing his shirt. Further details about the campaign are available from the company, which announced the news on July 23.