rights
Patagonia sues drag environmentalist Pattie Gonia over trademark dispute. She's not giving up.
By Greg Owen at LGBTQ Nation
· June 2, 2026
· 1 min read
Pattie Gonia, the trail-trekking environmental activist drag queen, is fighting back over a trademark infringement lawsuit filed by Patagonia, the company whose name resembles her own. The adventure sports and wilderness corporation, well known for investing its profits to support its own environmen
Why this matters
The lawsuit filed by Patagonia against Pattie Gonia highlights the complexities of trademark law and its potential impact on individuals, particularly those in the LGBTQ+ community who use their personas to advocate for social and environmental causes. Pattie Gonia's use of her name and persona to promote environmental awareness and activism may be seen as a form of self-expression and identity, which is protected under certain rights. The outcome of this lawsuit may set a precedent for how trademark law is applied to individuals who use similar names or branding for social and cultural purposes. As the case unfolds, it will be crucial to watch how the court balances the company's trademark rights with Pattie Gonia's right to free expression and identity. The National LGBTQ Task Force may be a valuable resource for individuals like Pattie Gonia who are navigating these complex issues.
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Category: rights ·
Published: June 2, 2026 ·
Source: LGBTQ Nation ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? Pattie Gonia, the trail-trekking environmental activist drag queen, is fighting back over a trademark infringement lawsuit filed by Patagonia, the company whose name resembles her own. The adventure sports and wilderness corporation, well known for investing its profits to support its own environmen
When was this published? This article was first published on June 2, 2026 by LGBTQ Nation and curated for LGBTQ News readers.
Who reported this story? This story was reported by Greg Owen at LGBTQ Nation. To learn more about how LGBTQ News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more rights coverage from LGBTQ News, or browse our daily briefing and topic hubs .