LGBTQ+ consumers in the local area are showing strong support for companies that back the community. 9 trillion globally. Most of this spending goes to businesses seen as supportive, with about 70% of consumers choosing to spend their money with these companies.

Conversely, a similar percentage avoid companies that appear to be reducing their inclusion commitments. Further details on LGBTQ+ consumer habits and preferences can be found in a new report released by the Human Rights Campaign Foundation and Community Insights. The report provides insight into the importance of diversity, equity, and inclusion efforts for businesses.