Queer consumers overwhelmingly support inclusive companies. Consistency & brand authenticity is key.

Queer consumers overwhelmingly support inclusive companies. Consistency & brand authenticity is key.
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LGBTQ+ consumers spend about $1.4 trillion in the U.S. annually and $3.9 trillion globally, but about 70% are spending their money with businesses that they see supporting the community — and an almost equal amount are avoiding companies they see as reducing their inclusion commitments — according t