rights
Queer consumers overwhelmingly support inclusive companies. Consistency & brand authenticity is key.
By Daniel Villarreal at LGBTQ Nation
· June 28, 2026
· 3 min read
LGBTQ+ consumers spend about $1.4 trillion in the U.S. annually and $3.9 trillion globally, but about 70% are spending their money with businesses that they see supporting the community — and an almost equal amount are avoiding companies they see as reducing their inclusion commitments — according t
Key takeaway The HRC Foundation's Pride in the Marketplace 2026 consumer report found that 79.
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Category: rights ·
Published: June 28, 2026 ·
Source: LGBTQ Nation ·
Reading time: 3 min
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Frequently asked about this story
What is this story about? LGBTQ+ consumers spend about $1.4 trillion in the U.S. annually and $3.9 trillion globally, but about 70% are spending their money with businesses that they see supporting the community — and an almost equal amount are avoiding companies they see as reducing their inclusion commitments — according t
When was this published? This article was first published on June 28, 2026 by LGBTQ Nation and curated for LGBTQ News readers.
Who reported this story? This story was reported by Daniel Villarreal at LGBTQ Nation. To learn more about how LGBTQ News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more rights coverage from LGBTQ News, or browse our daily briefing and topic hubs .