rights
These 12 companies didn't back down from supporting Pride this year
By Daniel Villarreal at LGBTQ Nation
· June 26, 2026
· 11 min read
While numerous brands have cautiously rolled back their Pride Month involvement in recent years, fearing right-wing blowback for any association with the LGBTQ+ community, a handful of big companies haven't backed away — in the case of Mastercard and Target, they have even increased their Pride inve
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Category: rights ·
Published: June 26, 2026 ·
Source: LGBTQ Nation ·
Reading time: 11 min
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Frequently asked about this story
What is this story about? While numerous brands have cautiously rolled back their Pride Month involvement in recent years, fearing right-wing blowback for any association with the LGBTQ+ community, a handful of big companies haven't backed away — in the case of Mastercard and Target, they have even increased their Pride inve
When was this published? This article was first published on June 26, 2026 by LGBTQ Nation and curated for LGBTQ News readers.
Who reported this story? This story was reported by Daniel Villarreal at LGBTQ Nation. To learn more about how LGBTQ News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more rights coverage from LGBTQ News, or browse our daily briefing and topic hubs .