rights
Queer consumers overwhelmingly support inclusive companies. Consistency & brand authenticity is key.
By Daniel Villarreal at LGBTQ Nation
· June 28, 2026
· 3 min read
LGBTQ+ consumers spend about $1.4 trillion in the U.S. annually and $3.9 trillion globally, but about 70% are spending their money with businesses that they see supporting the community — and an almost equal amount are avoiding companies they see as reducing their inclusion commitments — according t
Key takeaway The HRC Foundation's Pride in the Marketplace 2026 consumer report found that 79.
Why this matters
The significant spending power of LGBTQ+ consumers, $1.4 trillion annually in the U.S., gives them considerable influence over companies' diversity, equity, and inclusion efforts. The Human Rights Campaign Foundation's report reveals that consistency and authenticity are crucial for businesses seeking to maintain trust with this demographic. As companies face pressure to scale back their public DEI commitments, they risk creating a perception gap that can erode trust and ultimately harm their bottom line. The fact that 71.5% of LGBTQ+ consumers buy fewer products from companies perceived as reducing inclusion commitments suggests that the consequences of backing away from DEI initiatives can be substantial. Furthermore, the disparity between LGBTQ+ and non-LGBTQ+ consumers' reactions to companies' inclusivity commitments highlights the importance of considering the unique values and priorities of the LGBTQ+ community in business decision-making.
About this story
Original reporting by LGBTQ Nation . LGBTQ News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: rights ·
Published: June 28, 2026 ·
Source: LGBTQ Nation ·
Reading time: 3 min
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Frequently asked about this story
What is this story about? LGBTQ+ consumers spend about $1.4 trillion in the U.S. annually and $3.9 trillion globally, but about 70% are spending their money with businesses that they see supporting the community — and an almost equal amount are avoiding companies they see as reducing their inclusion commitments — according t
When was this published? This article was first published on June 28, 2026 by LGBTQ Nation and curated for LGBTQ News readers.
Who reported this story? This story was reported by Daniel Villarreal at LGBTQ Nation. To learn more about how LGBTQ News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more rights coverage from LGBTQ News, or browse our daily briefing and topic hubs .